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Showing posts with label ROLLS-ROYCE WRAITH. Show all posts
Showing posts with label ROLLS-ROYCE WRAITH. Show all posts

Wednesday, February 27, 2013

ROLLS-ROYCE WRAITH: Will be a fastback profile


Rolls-Royce Motor Cars confirms today that the new model Wraith will be with a fastback profile. The Wraith will be launched at the upcoming Geneva Motor show. The final teaser image illustrates the three lines that underscore the car’s striking profile.


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Giles Taylor, Rolls-Royce Motor Cars Design Director explains:

“The purposeful fastback profile is Wraith’s defining element.

“Inherent in the graceful line that sweeps from the top of the screen to the very rear edge is the promise of fast, yet effortless touring. Yet, perhaps my favourite aspect is the expressive gesture that comes from the side window graphic, gliding through Wraith’s glamorous coach door.

“It works with a strong sense of linear purpose from the shoulder line, which has the promise of potential like the athlete in the starting blocks. In contrast, the line that cuts through the shoulder line is a little more artful and adds that certain air of effortlessness to Wraith’s dynamic statement.

“In my view the most successful designs always come down to three or four lines.”
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Tuesday, February 12, 2013

ROLLS-ROYCE WRAITH: POWER, STYLE, DRAMA




The question of Power…

Rolls-Royce Motor Cars today publishes the second image of its next model, Wraith, a hand-built motor car that exudes hallmark Rolls-Royce luxury and comfort whilst possessing a character defined by Power, Style and Drama.

For 108 years, effortless power delivery has been inherent to the Rolls-Royce brand promise. This image depicts Wraith’s muscular rear haunches – a visual cue that gives bold expression to Wraith’s promise of dynamism. A sense that this is a car set to move with purpose on its driver’s command.

And so to the question of Power. In times gone by, when asked the question, Rolls-Royce would simply reply, “Adequate, Sir”. However, for Wraith we feel it right to be a touch more explicit:

“More than ample.”

All will be revealed at the Geneva Motor Show on 5 March 2013.

Source: Rolls Royce Media
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Thursday, January 24, 2013

ROLLS-ROYCE WRAITH: IN PROFILE


Rolls-Royce Motor Cars today publishes the first official image of its new model Wraith, which will be launched at the Geneva Motor Show in March 2013.

The graceful silhouette gives expression to a bold and thoroughly contemporary luxury motor car. Flowing lines hint at the extraordinary power and dynamic promise of the most powerful Rolls-Royce in history, yet also highlight design cues that can be traced through the model generations.

Rolls-Royce Wraith evokes the pioneering spirit and lust for adventure that drove company forefather the Honourable Charles Rolls - the consummate gentleman racer. But like Rolls, Wraith will also be steeped in the trappings of luxury and opulence.

When Wraith is present, for that fleeting moment, the world will stand still.

Source: Rolls Royce Media
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