YouTube and
Blippar app showcase high-performance Audi R8 engine
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Audi R8 V10 plus rear stripped down to
reveal 550PS power plant
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Video already viewed over 200,000 times
on YouTube
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Intense aural and visual experience
captured up close
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0-62mph in 3.5 seconds and 197mph top
speed (S tronic)
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New generation R8 V10 plus priced from
£124,675 OTR
Audi has taken the back off its new R8 V10
plus supercar for a new video which allows viewers to see its high-performance
550PS engine in action - and hear it roar.
The film, which
captures the excitement of the R8 accelerating at full throttle, is available
on YouTube
https://www.youtube.com/watch?v=lpB1yR9Sz9Y and has
already been viewed over 200,000 times since it first went live.
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Thanks to augmented-reality technology - used
for the first time by Audi – users of the free image-recognition app Blippar
are able to view this video by simply pointing their phone at print and poster
advertisements of the car, instantly bringing 2D photographs to life.
"The new Audi R8 V10 plus pushes
boundaries in terms of performance and innovation. The use of Blippar
technology allows people to interact immediately with the car, and get under
its bonnet in a way they simply would not be able to do with a 2D advertisement
alone. The new video content gives car enthusiasts the opportunity to hear the
R8 V10 plus being taken to the red line," explains Kristian Dean, National
Communications Manager for Audi UK.
"Augmented reality opens up a whole new
world of marketing potential, and will only become more exciting as more brands
embrace apps such as Blippar. Audi is proud to be one of the first major brands
to utilise this new technology - an approach in keeping with the company
philosophy of Vorsprung durch Technik."
Source: News Press
Nice car and thanks for sharing this .
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