Enthusiasm for extremely
athletic driving fun and individual flair will attract visitors to the Essen
Motor Show from December 1st to 9th at the trade fair centre at Grugapark. In
Hall 3.0 they will see how John Cooper Works accessory products can be used to
provide a top-quality and authentic upgrade for MINI - the epitome of agility
and distinctive style in the small car segment. The current program comprising
retrofit components in the areas of drive, suspension, aerodynamics and
interior, developed using extensive racing experience, will be presented at the
Essen Motor Show 2012. There will also be a spectacular program of multimedia
activities not to mention a range of other visual and musical highlights to
ensure a thrilling encounter with the John Cooper Works brand, integrated under
the umbrella of MINI.
The John Cooper Works
accessories program guarantees MINI drivers authentic and selective enhancement
of their car's performance. The John Cooper Works logo not only stands for
decades of racing experience but also for an equally longstanding connection
with MINI. The name of legendary sports car designer John Cooper was already
associated with the classic Mini as a sign of success on the race track and
maximum driving fun on the road. Today the John Cooper Works product portfolio
includes a range of vehicles now extending to a total of six models as well as
a diverse program of retrofit accessories which further enhance and visually
underscore the athletic talents of MINI.
The variety of the John Cooper
Works accessory product range will be demonstrated at the Essen Motor Show, not
least in the form of a MINI Cooper S geared entirely towards race track
performance in terms of both exterior and interior features as well as in the
areas of drive and suspension. The technical details of all components
available for MINI models are illustrated by means of exhibits and a
spectacular multimedia show featuring 3D effects.
Meanwhile the combination of
accessories from the MINI RAY product line provides a whole new way of
expressing individual style: an example of this is presented in a MINI
Countryman for the first time in Germany. MINI RAY adds a dash of colour to the
grey of the asphalt with a range of stylish decorative elements. The components
are made of high-quality materials and are offered in six colours which have
been designed especially for the MINI RAY product line. In addition to Alien
Green, customers can also choose from Lemon Yellow, Vitamin Orange, Energy
Pink, Shocking Blue and Flash White. The MINI Cooper SD Countryman with ALL4
all-wheel drive on show in Essen features a paint finish in Light White, with
MINI RAY mirror caps, MINI RAY decorative stripes and MINI RAY turn indicator
surrounds adding a powerful dash of colour with the exclusive Alien Green
finish. The new product line also comprises wheel hub covers as well as plates
for the radiator grille and interior.
Both the MINI RAY products and
the John Cooper Works accessory products reflect the excellent standards of the
BMW Group in terms of design, quality and safety. What is more, retrofitting these
items has no impact whatsoever on the warranty terms as applicable to the
vehicle in question. Sales and installation are taken care of by the MINI
dealer network, MINI sales subsidiaries and MINI service partners.
After the highly successful
premiere last year, the aim of the John Cooper Works presentation at the Essen
Motor Show 2012 is once again to establish close contact with members of the
public interested in athletic flair, individual style and premium quality. The
Essen trade fair is regarded as the most highly frequented automobile shows of
the year in Germany and the organisers are anticipating some 340,000 visitors.
There will be attractive
offers from the MINI Lifestyle and the Original MINI Accessories program
available at trade fair rates at the exhibition stand. Visitors will also be
able to obtain vouchers for discounts when purchasing MINI accessory products
from participating dealerships and service partners.
Fans of sporty automobiles can
look forward to a fitting welcome from one exceptionally athletic vehicle
bearing the John Cooper Works logo. A MINI John Cooper Works GP will be
positioned in the outside area of the trade fair centre. This two-seater with
an output of 160 kW/218 bhp and fitted with the full range of motor racing technology
is presented in a cage with the words: "Beware - it bites!" However,
the fastest MINI ever built is in fact kept with such care for quite a
different reason. The MINI John Cooper Works GP is not just an extremely fast
sprinter, it is also exceptionally rare since it is produced in a small series
of just 2,000.
Source: BMW Media
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