Just a few weeks after the
triple triumph at the German Touring Car Masters (DTM), the BMW appearance at
the Essen Motor Show 2012 is inspired by the brand's sensationally successful
comeback season. The current BMW M Performance range is presented at the
international tuning fair, celebrating the success of BMW in the driver, team
and manufacturer rankings. The retrofit products from the program of Original
BMW Accessories perfectly exemplify the intensive transfer of technology from
motor racing. The range of products from the areas of drive, suspension,
aerodynamics and cockpit is currently being extended to other BMW models. At
the Essen Motor Show from December 1st - 9th 2012, visitors will be able to see
the world premiere of the BMW M Performance accessories for the new BMW 3
Series Touring (available from April 2013). There will also be an attractive
program of activities to create DTM atmosphere and motor racing flair at the
exhibition stand, which covers a surface area of approximately 480 square
metres. For example trade fair visitors will be able to take part in the
"Pit Stop Challenge", demonstrating their tyre-changing skills on a
DTM racing car or be able to obtain BMW DTM driver’s original signatures at one
of the autograph sessions.
"BMW M Performance
accessories create a link between our cars on the race track and the sporty BMW
serial production models," says DTM driver Martin Tomcyzk. As the driver
of the BMW M Performance Accessories DTM for the BMW Team RMG, the 2011 DTM
champion contributed to the overall victory of BMW in the manufacturer
rankings. BMW M Performance products are created specifically for each model
and produced in close collaboration with BMW M GmbH. This means that BMW
drivers who are racing enthusiasts and especially value high performance are
able to profit from longstanding experience and race-winning expertise when
they opt for a BMW M Performance product. What is more, the BMW M Performance
range is characterised by authentic design and uncompromising premium quality.
The breadth of this program of
products offering finest performance at first hand is due to be extended as of
spring 2013. The Essen Motor Show 2012 will feature the first display of
retrofit products designed for the new BMW 3 Series Touring. For example, the
BMW 320d Touring on show will be fitted with a BMW M Performance Power Kit,
which increases the peak output of the 2.0 litre diesel engine from 135 kW/184
bhp to 147 kW/200 bhp. In addition, the five-door model has a BMW M Performance
suspension with a particularly sporty set-up as well as a BMW M Performance
brake system. The 20-inch M Performance light alloy wheels of the Touring model
feature a double-spoke design and the bi-colour look in Ferric Grey typical of
BMW M Performance with burnished spoke fronts. Meanwhile the interior of the
BMW 3 Series Touring also has a touch of racing flair to supplement the
model-specific BMW M Performance exterior components. The range here includes a
BMW M Performance sports steering wheel with Race Display, BMW M Performance
stainless steel pedals, interior strips in Alcantara and carbon and numerous
other interior components finished in carbon. In the latter, a new, open-pore
type of carbon is used featuring a matt structure which perfectly matches the
Alcantara surfaces.
The BMW 320d Touring fitted
with BMW M Performance products is literally presented right on the ideal line
at the Essen show. For the first time, the exhibition area is designed in the
style of a race track with the models on display occupying their positions on a
left-right chicane complete with painstakingly recreated curbs. In addition to
the new BMW 125i there is also a BMW 120d of the predecessor generation, a BMW
535i Sedan and a BMW M3 Coupé - all
featuring the maximum scope of BMW M Performance products.
There will also be a BMW M3
DTM positioned in the "pit lane" of the trade fair stand. This
vehicle will be used for the "Pit Stop Challenge" - a competition in
which participants have to change tyres as quickly as possibly using original
DTM team equipment. The racing workshop character of the exhibition area is
further enhanced by numerous exhibitions which show technical details of the
BMW M Performance components. There is also an interactive configurator which
provides a precise overview of the range of products available for each
specific model. Meanwhile the current product program is available at the BMW
Accessories and Lifestyle Shop at attractive trade fair rates. Visitors to the
Essen Motor Show can also obtain a voucher which gives them reductions on
accessory products purchased from participating BMW dealerships and service
partners.
The BMW appearance at the
Essen Motor Show 2012 continues the brand's involvement in this event as
started last year with a wide range of new attractions. Racing-inspired
accessories for BMW models turned out to be highly popular among fans of sporty
and individual automobiles last year. Once again this year, the Essen
Exhibition Centre will be an international meeting point for exhibitors and
visitors who share a passion for motor racing. The organisers are expecting
some 340,000 visitors to the fair, which will be held for the 45th time.
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