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Friday, June 29, 2012

Aston Martin Vanquish is breaking web records


Extraordinary global interest in Aston Martin’s new hero means the luxury British brand is rewriting its internet record books. The new Aston Martin Vanquish is already breaking records, just a week after making its world debut at WWW.ASTONMARTIN.COM.

Last week June 20, 21 and 22 saw the three highest traffic days ever recorded on Aston Martin’s global website, as eager car fans around the world flocked to find out more about the stunning new V12-engined super grand tourer.

THE VANQUISH LAUNCH FILM is currently standing at almost 200,000 views since Wednesday 20 June making it, comfortably, the fastest-growing video the Gaydon-based luxury sports car maker has ever produced. On Thursday last week the film ‘charted’ among the top 50 YouTube videos worldwide.

Currently, the Vanquish launch film sits second behind a One-77 video as the most widely viewed of the 150 video shorts Aston Martin currently offers on its YouTube channel HTTP://WWW.YOUTUBE.COM/ASTONMARTIN however all the signs are that the Vanquish will quickly overtake even its £1.2m hypercar sibling in the Aston Martin range when it comes to views online.

The social networking phenomenon Facebook has also played its part in the remarkable story of new Vanquish. Aston Martin has released one image of the new car per day and the Vanquish picture posted on Friday is the most popular the brand has ever published, with more than 24,000 ‘likes’ thus far.
Wednesday, the day of the new sports car’s official global debut, also saw Aston Martin add another 4,000 new ‘likes’ for its Facebook page, another new record since Facebook restructured its page promotion.  The brand is now proud to boast more than 1.7m Facebook fans worldwide.

Finally, Twitter has also been playing its part in spreading the Vanquish message through cyberspace. The hashtag ‘#Vanquish’ as well as the phrase 'Aston Martin Vanquish' were top trending in the UK on Wednesday, while #Vanquish also briefly trended in the significantly more populous Twittersphere of the United States late on Wednesday afternoon.

This helped double the sports car maker’s follower rate through Wednesday, Thursday and Friday – with Aston Martin now being followed by almost 33,000 eager ‘Tweeters’.

Pete Norwood is Digital Marketing Communications Manager at Aston Martin. He said: “The unprecedented interest we’re already seeing in the spectacular new Vanquish from around the world is, I think, a very clear indicator of how exciting our new sports car is.

“I’m very happy that we’ve been able to generate such compelling content, and look forward to welcoming many more Aston Martin owners, and would-be owners, to our website, Facebook page and Twitter feed over the days, week and months ahead.”

You can configure your favourite Aston Martin Vanquish at: HTTP://WWW.ASTONMARTIN.COM/CARS/VANQUISH/CONFIGURE

2 comments:

  1. Thank you
    The information you shared is very informative Digital Marketing Agency

    ReplyDelete
  2. Excellent review and I find out this cars as supercool.Aston Martin is known for manufacturing some high class sports car that which oozes out power, performance and style from every part.Now its going to launch a new breath taking car in Indian market which is Aston Martin Vanquish.

    Aston Martin Vanquish

    ReplyDelete

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