Saturday, February 04, 2012

Mercedes-Benz opens concept store at U B City

Exotics in India scan the city for all kinds of exotic automotive breeds on the streets, in one such search found the SLS AMG Roadster and the DTM AMG C-CoupĂ©, we believed that Mercedes-Benz was with some kind of strategy of campaigning in the potential part of the city. However, we were thrilled to learn that it was a Mercedes-Benz India’s approach to allow consumers to experience a whole new Mercedes-Benz through its TRENDZ concept store at U B City, Bangalore.

Speaking at the inauguration Mr. Debashis Mitra, Mercedes-Benz India said, “TRENDZ is meant for our discerning customers and the young aspirers of the society who are uninhibited about their choices and like to be a part of the brand by connecting with its latest offerings. This amazing store is designed for customers, prospects, enthusiasts and provides the right mix for an exclusive social interaction. It fits perfectly with our new brand initiative mb. Feel it! which we launched at the recently concluded Auto Expo in Delhi. This long term mall display concept is a part of our new “Go to customer” strategy and we are confidant of its success”.

At TRENDZ Concept Store the consumers get an opportunity to feel the technology and dynamism of Mercedes-Benz through its new initiative mb. Feel it!.TRENDZ will be one of its kind concept store which is focused to reach out to the customers who lead an evolved and contemporary lifestyle. It would also showcase the legacy of Mercedes-Benz towards superior customer satisfaction, world class buying experience, ambience and luxurious lifestyle.

Mercedes-Benz Concept Store currently has displayed two of its model, the SLS AMG Roadster which was launched this year at the Auto Expo and the DTM AMG C-CoupĂ© racing car. TRENDZ Concept Store also gives motorsport enthusiasts an chance to enroll themselves for the “AMG Performance Driving Academy” at the Buddh International Circuit.

The SLS AMG Roadster is equipped with a 6.2-liter V-8 engine which produces 563hp and Mercedes DTM AMGC-Coupe powered by a 500-horsepower 4.0-liter V-8 engine.

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