Toyota Launches the NEW Prius
- with Solar Powered Ventilation System & Easy Seat - a social initiative
Toyota Kirloskar Motor Pvt.
Ltd launched its all new variant of Prius - a pioneer and global leader in
Hybrid technology at the Auto Expo 2012 in New Delhi. Toyota furthered its
endeavor to “serve the society” with the launch of Easy Seat – a customized
swivel seat for people with special mobility needs.
The new Prius is priced
between Rs. 27, 38,500/- to Rs.29, 40,500/- ex-showrooms Delhi.
Prius
The Prius - third generation -
was first introduced in India in 2010. Prius is a pioneer in hybrid technology
and the first mass production hybrid vehicle. Much more than delivering
exceptional fuel efficiency and lower carbon emission, it shaped a revolution
in various ways including advanced design and powerful driving performance and
received great acclaim around the world.
True to the meaning of its
name, i.e. 'to go before,' in Latin, the Prius is ahead of times as it not only
anticipated but also answered the needs of an environment – conscious world,
shaping a new direction for what is possible, and setting a benchmark for the
future.
Building on its pioneering
technology and achievements Prius has leaped further ahead by introducing the
latest innovation in advanced automotive technology – the Solar Ventilation
System. This feature comes with a solar panel integrated on the moon roof,
generating electricity and using it to ventilate inside the cabin when the
vehicles is parked. The Remote Air Conditioning System enables you to operate
the air conditioning system by remote control before entering the car, lowering
the temperature inside the cabin.
Other New Features In Prius:
Sporty Exterior Design: New
Design Front Grill, Front Bumper, Headlamps, Turn Indicator with ORVM Retract
and New Design Alloy Caps and LED Tail Lamps
Luxurious and premium
Interiors: New Audio JBL 8 speaker with USB Port and Back Monitor
Mr. Shekar Viswanathan, Deputy
Managing Director – Commercial, TKM, said “The introduction of the Prius was
Toyota’s endeavor to bring in advanced automotive hybrid technology to India
with an aim to initiate and encourage the hybrid market in India. We aim to
increase awareness on hybrids, the eco friendly vehicle of tomorrow. The new
Prius has further enhanced its technological offerings with the unique and
innovative solar powered ventilation system .This feature an engineering marvel
is one of its kind in the industry. We hope to see more Prius customers and
contribute to the growth of the Indian hybrid market and thereby contribute to
a greener tomorrow.
Easy Seat
Toyota has always strived to
serve the society and has considered its “customer first “in all its endeavors.
Easy Seat was made with this philosophy in mind. The Easy Seat is a TKM
recommended accessory. It is a customized swivel seat aimed to provide
transport solutions especially for the mobility impaired. The Easy Seat will
come as a fitment to the Corolla Altis. The Easy Seat will ensure that a wide
range of people, including those with special mobility needs will be able to
use vehicles comfortably.
The Easy Seat has a mechanism
that enables the seat to swivel and slide. The user – friendly seat can be slid
and turned with ease, allowing easy entry and exit for those with special
mobility needs. The Easy Seat is recommended for people with special medical
conditions like arthritis, knee related ailments etc. Easy Seat is designed and
developed by M/s Graphica Design Solutions Pvt. Ltd and is a Toyota recommended
accessory. It has also been certified by ARAI and meets all industry safety
norms.
The Easy Seat will be priced
at Rs. 29,979/- (Toyota Dealer Price in Delhi). Easy Seat comes with a one year
warranty offered by M/s Graphica Design Solutions Pvt. Ltd. The Easy Seat is
made against order and the fitment will be done at all authorized Toyota
dealerships only.
Mr. Sandeep Singh, Deputy
Managing Director – Marketing “We are glad to introduce the Easy Seat, which
will enable us to serve our customers better and cater to their special needs.
Toyota’s global policy is to pro actively provide travel solutions to a cross
section of people. It is looked upon as our social responsibility. Toyota
strives to understand the needs of its customers enabling us to serve them
better by enhancing the customer experience. Easy Seat was made with this
philosophy in mind. With Easy Seat we aim to provide Toyota’s comfort and
luxury to all our customers, even those with special needs.”
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