Wednesday, January 11, 2012

Toyota Launches the NEW Prius – AUTO SHOW 2012

Toyota Launches the NEW Prius - with Solar Powered Ventilation System & Easy Seat - a social initiative

Toyota Kirloskar Motor Pvt. Ltd launched its all new variant of Prius - a pioneer and global leader in Hybrid technology at the Auto Expo 2012 in New Delhi. Toyota furthered its endeavor to “serve the society” with the launch of Easy Seat – a customized swivel seat for people with special mobility needs.

The new Prius is priced between Rs. 27, 38,500/- to Rs.29, 40,500/- ex-showrooms Delhi.


The Prius - third generation - was first introduced in India in 2010. Prius is a pioneer in hybrid technology and the first mass production hybrid vehicle. Much more than delivering exceptional fuel efficiency and lower carbon emission, it shaped a revolution in various ways including advanced design and powerful driving performance and received great acclaim around the world.

True to the meaning of its name, i.e. 'to go before,' in Latin, the Prius is ahead of times as it not only anticipated but also answered the needs of an environment – conscious world, shaping a new direction for what is possible, and setting a benchmark for the future.

Building on its pioneering technology and achievements Prius has leaped further ahead by introducing the latest innovation in advanced automotive technology – the Solar Ventilation System. This feature comes with a solar panel integrated on the moon roof, generating electricity and using it to ventilate inside the cabin when the vehicles is parked. The Remote Air Conditioning System enables you to operate the air conditioning system by remote control before entering the car, lowering the temperature inside the cabin.

Other New Features In Prius:

Sporty Exterior Design: New Design Front Grill, Front Bumper, Headlamps, Turn Indicator with ORVM Retract and New Design Alloy Caps and LED Tail Lamps
Luxurious and premium Interiors: New Audio JBL 8 speaker with USB Port and Back Monitor

Mr. Shekar Viswanathan, Deputy Managing Director – Commercial, TKM, said “The introduction of the Prius was Toyota’s endeavor to bring in advanced automotive hybrid technology to India with an aim to initiate and encourage the hybrid market in India. We aim to increase awareness on hybrids, the eco friendly vehicle of tomorrow. The new Prius has further enhanced its technological offerings with the unique and innovative solar powered ventilation system .This feature an engineering marvel is one of its kind in the industry. We hope to see more Prius customers and contribute to the growth of the Indian hybrid market and thereby contribute to a greener tomorrow.

Easy Seat

Toyota has always strived to serve the society and has considered its “customer first “in all its endeavors. Easy Seat was made with this philosophy in mind. The Easy Seat is a TKM recommended accessory. It is a customized swivel seat aimed to provide transport solutions especially for the mobility impaired. The Easy Seat will come as a fitment to the Corolla Altis. The Easy Seat will ensure that a wide range of people, including those with special mobility needs will be able to use vehicles comfortably.

The Easy Seat has a mechanism that enables the seat to swivel and slide. The user – friendly seat can be slid and turned with ease, allowing easy entry and exit for those with special mobility needs. The Easy Seat is recommended for people with special medical conditions like arthritis, knee related ailments etc. Easy Seat is designed and developed by M/s Graphica Design Solutions Pvt. Ltd and is a Toyota recommended accessory. It has also been certified by ARAI and meets all industry safety norms.

The Easy Seat will be priced at Rs. 29,979/- (Toyota Dealer Price in Delhi). Easy Seat comes with a one year warranty offered by M/s Graphica Design Solutions Pvt. Ltd. The Easy Seat is made against order and the fitment will be done at all authorized Toyota dealerships only.

Mr. Sandeep Singh, Deputy Managing Director – Marketing “We are glad to introduce the Easy Seat, which will enable us to serve our customers better and cater to their special needs. Toyota’s global policy is to pro actively provide travel solutions to a cross section of people. It is looked upon as our social responsibility. Toyota strives to understand the needs of its customers enabling us to serve them better by enhancing the customer experience. Easy Seat was made with this philosophy in mind. With Easy Seat we aim to provide Toyota’s comfort and luxury to all our customers, even those with special needs.”

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