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Friday, January 06, 2012

Land Rover Defender Concept 100 India debut– AUTO EXPO 2012


LandRover press

Land Rover's Defender Concept 100 and Defender Concept 100 Sport made its Indian debut at the New Delhi Auto Expo 2012.

John Edwards, Land Rover Global Brand Director said: "The Defender has always been at the heart of the Land Rover Brand and single-handedly defines our go-anywhere, can-do spirit. Our ambition is to create an all new Defender for a global market that remains absolutely faithful to its original DNA: tough, versatile, durable and capable. At the same time, it will be developed for the 21st century and adaptable for the needs of future generations. Our intention is to introduce the all new Defender in the middle of the decade - there's a lot of work to do to meet these dates and our concepts are just the start of the journey. We are here in India to showcase the Defender Concept 100 and Defender Concept 100 Sport." 

Shown for the first time in Firenze Red paint with a white roof, the Defender Concept 100 re-invents the essential Defender design cues for the 21st century. These include short overhangs for extreme approach and departure angles, vertical panels, an upright windscreen and strong shoulder line for visibility and ease of positioning and, of course, the honest Defender 'face' with its signature round lamps and prominent grille, incorporating a winch.

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