Ford will use Auto Expo 2012
in New Delhi for the global preview of an all-new vehicle, providing the first
glimpse of another next-generation vehicle for India and other global markets
Ford's all-new vehicle will
join a showcase of 12 vehicles on display to capture the attention of customers
The Ford stand will use the
latest technology to deliver a lively and interactive experience for customers
Visitors to the Ford stand at
the 11th Auto Expo 2012 in New Delhi next month will get the first glimpse of
an all-new vehicle planned for introduction in India and other global markets
in the near future. With expected attendance of 1.4 million visitors, Auto Expo
2012 is an ideal location to showcase the newest Ford product.
This next-generation vehicle
will take centre stage on Ford's high-tech and interactive stand, which will
cover roughly 1,400 square meters. Highlights planned for Auto Expo 2012
include comprehensive safety and quality displays, a 3D theater, live shows and
a crowd-sourced, interactive driving game.
The new vehicle will be the
latest One Ford global product, a vehicle designed to help expand Ford's
footprint in the world's fastest-growing auto markets, including India. It will
be the second of eight products Ford plans to bring to India by mid-decade.
Fleet of Ford Vehicles on Display
Also on the Ford stand will be
the Ford Figo, the All-New Fiesta, the Ford Classic and the Ford Endeavour.
The Figo has already sold
around 130,000 units since its launch in March 2010. While the Figo has only
been in the Indian market for a short time, it has become the country's most
awarded car ever, and has garnered industry-wide recognition as a great
value-for-money vehicle, which is exported to close to 30 international
markets.
The Ford Classic, as it is
known today, has established a strong foothold in the Indian market by winning
more than 120,000 customers with its on-road dynamics and best-in-class fuel
efficiency, while the Ford Endeavour is a popular all-action SUV.
The All-New Ford Fiesta
four-door sedan, soon to be available with the new best-in-class PowerShift
automatic transmission, also will be on display. A premium offering in the
B-car segment, it is another positive step in Ford's strategy to bring the
latest technology to customers in India. Compared to traditional four-speed
automatics, the PowerShift transmission can improve fuel economy by up to 9
percent, depending on the vehicle.
Ford Stand Bursting With Activity
The Ford stand will take
advantage of the latest technology to deliver a lively and interactive
experience for customers.
A major highlight will be
allowing the audience to take control of a vehicle on a large LED screen –
virtually. Using a motion-sensing camera, the crowd will collectively be able
to control the vehicle as it rolls along the road, and unlock information at
each bend. The display will prompt the crowd to lean left and right during a
short drive as it shows highlights of the route.
Photos from this event will be
taken during each game and uploaded to a Facebook gallery, where visitors can
tag themselves.
Ford also will have a Figo
Theatre that allows customers to sit inside the car and watch a film played on
a plasma television in front of the windscreen. The video will explain the
Figo's Smart technologies.
Another theatre, in 3D, will
showcase the technologies Ford takes advantage of in designing, developing and
engineering its vehicles. Guests will navigate a virtual car interior under the
guidance of a Ford engineer.
A Quality Touch Table will
provide guests with a hands-on opportunity to feel the quality of the materials
used in Ford vehicles, while a Green Touch Table will demonstrate the long-term
value of Ford's green technology, delivering on Ford's commitment to provide
customers with low total cost of ownership.
A Fiesta body shell also will
be on display, giving visitors an opportunity to discover the engineering
features that make the Fiesta safe, sturdy and secure on the road.
Guests will be entertained by
a local magician who will perform on the stand, telling Ford's safety stories
in a fun way.
Auto Expo 2012 runs from
January 7-11 at Pragati Maidan, New Delhi.
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