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Tuesday, August 16, 2011

Frankfurt Motor Show will open its eyes for Eterniti

‘Exotics in India’ publishes its first article on a true Exotic that is specially built for the British audience. Wondering, what that would be, huh!

Eterniti Motors, Britain’s newest luxury brand, will be launched at the Frankfurt International Motor Show during September. Frankfurt International Motor Show, one of the world's largest motor shows, has been a platform for the launch of marquees such as BMW, Volvo, Citro├źn, and Opel to name a few.

Eterniti Motors focuses on the luxury SUV segment and is expected to rival the Aston Martin Lagonda and the upcoming Bentley SUV. Autocar spoke to Eterniti spokesman, who said that the brand is planning to produce bespoke high-level luxury vehicles with superior quality, hand-crafted interiors. The spokesman also revealed that the SUV would not be the only car in the lineup, as Eterniti is also planning a supercar.

A teaser video on the brand’s website www.eternitimotors.com appears to give the luxury SUV’s name away as 'Hemera'.

A spokesman also said that, "The car will be very well equipped as standard. But we will do whatever personalization the customer wants. If they want a diamond-encrusted roof lining, we will do it."

In the light of so many failed British automakers, Eterniti has put all warnings behind and has teamed up with professional having lots of experience in motorsport, luxury cars and high-performance road cars. The brand has also collaborated with driving experts to keep the project successful. 


To read the updated story click here...NEW BRITISH CAR COMPANY DEBUTS AT FRANKFURT INTERNATIONAL MOTOR SHOW (IAA)

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