Saturday, July 02, 2011

New range of engine oils by Escorts Limited

Escorts India Ltd, leading manufacturer of automobile parts like suspension products, engines etc… have launched a new range of engine oils for cars and motorcycles.

The engine oil named 'ESCORTS TRU-GUARD', The synthetic oil uses advanced performance additives keeping the engine clean and preventing dust or sludge, better fuel efficiency, lower emission levels, decreasing maintenance costs and also keeps the engines life longer.

“ESCORTS TRU-GUARD engine oil has been developed using highest quality synthetic ingredients, resulting in unparalleled performance and long-term engine protection. Targeted at passenger cars and motorcycles, the engine oil is designed to provide extended engine life for petrol as well as diesel engines of all makes and generations,” said Vikram Singhal, Executive Director and Business Head for Escorts Engineering Division.

“ESCORTS TRU-GUARD engine oil prevents carbon-build-up in the engine and protects the engine from rust and corrosion, ensuring improved engine performance at low maintenance cost.

With an introductory price of Rs. 230 per liter for petrol four wheeler engines, Rs. 240 for diesel and Rs. 235 per liter for two wheelers, the product will be available across all Escorts dealerships in different quantities taking into account the mass market it has to cater to.

The TRU-GUARD is priced at Rs. 230 and Rs. 240 for Petrol car engine, diesel engine and Rs. 235 for two wheelers.

The company has announced special value-based schemes to encourage sales, under which consumers can participate in lucky draws and win fabulous prizes ranging from Honda UNICORN, Yamaha FRAZER, international trips, Sony LCDs, Philips Home Theatres to even a Tata Nano car.  

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