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Showing posts with label Ulrich Bez. Show all posts
Showing posts with label Ulrich Bez. Show all posts

Tuesday, January 15, 2013

Aston Martin debuts exclusive Centenary Edition models



·         100 examples of each Centenary Edition model line worldwide
·         Bespoke exteriors and interiors showcase exquisite craftsmanship
·         Luxury features include sterling silver badging and unique paint finish

Iconic British sports car brand Aston Martin is marking the start of its birthday celebrations today – 15 January – with the unveiling of a bespoke new Centenary Edition Vanquish.
The luxury brand’s ultimate GT car showcases a painstakingly created Centenary Edition specification that will be available worldwide on just 100 examples of each of the car maker’s model lines: V8 Vantage, DB9, Rapide and Vanquish.
Featuring a unique graduated paint finish, solid sterling silver Aston Martin wing badges with tailored ‘trans flux’ enamel inlay and a special Aston Martin hallmark, the exterior represents an exclusive new celebration of the company’s 100-year history.
Aston Martin CEO, Dr Ulrich Bez, played a key role in the creation of the unique paint treatment, tasking Design Director Marek Reichman and his team with the development of a suitably exclusive and desirable specification.
Dr Bez explained: “Clearly, the centenary of Aston Martin is a great occasion for our business, our customers, and our fans around the world.
“It is only right, then, that we have developed these exceptional Centenary Edition models which will, I am sure, quickly become highly desirable and sought-after.”
He added: “The chance to own and enjoy such a stunning piece of Aston Martin’s heritage is made all the more rare by the fact that we are limiting numbers to just 100 of each model line. I am sure supporters and enthusiasts of the brand worldwide will be anxious to secure their chosen model quickly!”         
A Centenary Edition Aston Martin is identified inside by its exclusive and luxurious treatment. Deep Soft black leather – previously featuring only in the One-77 hypercar – with contrasting silver stitching, a special silver thread embroidery of the Aston Martin wings in the head restraints and solid sterling silver sill plaques individually numbered with an Aston Martin hallmark are among the features unique to the car.
Each Centenary Edition model will also be supplied with a unique presentation box containing a number of exclusive gifts to mark the first 100 years of the company. These include two glass keys, two bespoke key pouches made from leather matching the car’s interior trim, solid silver cufflinks featuring the Aston Martin script, solid silver Rollerball pen and high quality Bang & Olufsen headphones.

The gift box will also include a silver polishing cloth to help owners ensure the silver centenary wings badges and sill plaques on their car keep their lustre.
Some specification details will vary market by market around the world but all cars will, as ever, be painstakingly handcrafted at Aston Martin’s global headquarters and state-of-the-art manufacturing facility at Gaydon, in Warwickshire.
The process of creating the unique Centenary Edition paint finish, for instance, clearly demonstrates the brand’s commitment to bespoke luxury. Adding an average of 18 hours to a paint process that can already take more than 50 hours to complete, the unique graduated finish is meticulously built by adding special ‘tinters’ to create the darker inner colour. This custom-made mixture is then applied to each panel by hand, using a special mini-jet spray gun.

Aston Martin Design Director Marek Reichman explained: “The team has looked closely at the individual contour lines of each of the cars to determine not only the right colours and shades, but also to create a template by which the paint changes from dark to light and where the graduated effect sits.”          
Available to order now, prices for the Centenary Edition models are obtainable on application at Aston Martin’s 146 dealers in 46 countries worldwide. 


Source: News Press

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Wednesday, June 20, 2012

Aston Martin unveils its new hero: The Vanquish



Aston Martin is today unveiling a stunning new luxury sports car – the Vanquish.

Sitting proudly at the pinnacle of the luxury British car maker’s sports car line-up, this breath-taking new super grand tourer represents the zenith of current Aston Martin design and engineering.  Vanquish points to an exciting and confident future for the historic brand.

Vanquish is a new Aston Martin featuring the next generation of the renowned VH architecture as well as a significantly upgraded 6.0-litre V12 engine that is considerably more potent than before.

The design represents the latest take on Aston Martin’s iconic visual language. Vanquish unquestionably sees the brand continue its enviable tradition of producing some of the most beautiful sports cars in the world. Styling cues such as the elegant new waist, elongated side strakes and LED rear light blades are derived from the One-77 supercar.

Unmistakably an Aston Martin, the design shows a clear and coherent lineage from its heritage while providing an equally clear pointer to the luxury car brand’s vibrant future. Closer inspection reveals details such as the stunning new Aero Duct on the rear boot lid. This elegantly devised passive engineering feature, which counteracts lift at the car’s rear when travelling at speed, is a triumph of both design and technical ability. 

Performance, presence, style and great British craftsmanship – the new Vanquish has all these traits in abundance.

Aston Martin Chief Executive Officer, Dr Ulrich Bez said: “Today’s Vanquish is the ultimate expression of Aston Martin design ethos, engineering innovation and technical ability. It offers luxurious, continent-crossing capability and pure driving excitement without compromise.

“Bearing the same name as the iconic original Vanquish that did so much to cement Aston Martin’s reputation as a maker of great GT cars in the modern era, I believe the car unveiled today once again puts this great British brand at the top of its class.

“The new Vanquish mixes beautiful design with impressive technology such as the superb new infotainment system. This is the latest incarnation of everything we know, informed and developed from One-77. It is the ultimate Super Grand Tourer – confident and assured – and is the newest representation of Power, Beauty and Soul.”

As happy on the streets of a bustling city as it is carving through the countryside or long distance motorway touring, the Vanquish offers a thoroughbred British luxury sports car that’s also suited to everyday use.

Powered by a significantly revised naturally aspirated 6.0-litre V12 petrol engine mated to the proven Touchtronic 2 six-speed automatic gearbox, the new car offers suitably impressive performance figures. The V12’s power peak of 565 bhp (573 PS) makes it Aston Martin’s most potent production model yet, outmuscled only by the strictly limited edition £1.2m One-77 supercar.   

The raw statistics speak for themselves: 573 PS at 6,750 rpm, 620 Nm of torque at 5,500 rpm, 0-62 mph in 4.1 seconds and a top speed of 183 mph place the Vanquish firmly into supercar territory. Yet the brand’s team of engineers have been working towards economy and emissions improvements, too.
The latest engineering methods, innovative technologies and typically understated classic British design come together to make the muscular new Vanquish a true super GT. For instance, each body panel on the car is constructed from carbon fibre because of its high strength-to-weight ratio and flexibility of form. Meanwhile torsional rigidity is improved by more than 25%.

Practical improvements such as a newly designed and significantly more spacious cabin and a boot that, at 368 litres, is more than 60% larger than that of the DBS, ensure the new Vanquish can carry sufficient luggage for even the most ambitious grand tourist.

Designed and hand-built at Aston Martin’s global headquarters at Gaydon in Warwickshire the new Vanquish, available as a 2+2 or 2+0, sits atop a broad line-up of world-class sports cars including the exquisite DB9, sporty V8 Vantage and luxurious four-door Rapide.  

Dr Bez said: “The Aston Martin range is stronger now than at any time in our 99-year history. The new Vanquish represents the perfect way to signal the beginning of our centenary celebrations next year.”

Priced from £189,995 RRP first deliveries of the new sports car are expected to begin in the UK and Continental Europe late in 2012.





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