Mercedes-Benz StarDrive
Experience was held on the 12th and 13th of May, The
event was packed with energy to demonstrate unique features of the MB cars tested
by experts under controlled environment.
The event captured attention
of the visitors by the growls of the Mercedes-Benz high performance AMG
versions of SL and C-Class along with Mercedes-Benz C-class, E-class, G55, ML
class, R class and GL class. Demonstrating their capabilities to maximum in
venues like Pro-Engineering Package, Airmatic Package, 30 degree incline hill
climb, 40 degree steep, ABS, traction control and safety features.
Now, speaking about the details
of the event, I felt that, StarDrive Experience conducted previous year was
much better than 2012, since the event called in visitors in groups/batches
without anybody to monitor after the intro lounge. People moving in like gala left
the place more inconvenient for the potentials to have a clear look or even
speak to the right person. Though people within the track circle were well organized
and took care of the drive. The SUV section was another segment which was left
lonely due to which visitors had to wait for the instructor post the second
batch of the event.
The Mercedes-Benz drive
experience put their ML-Class, GL-Class, C-Class and E-Class to test the power
and performance of the vehicles. The stunt of attraction was the display of
vehicle dynamics namely safety features, stability and body-roll, ease of
handling, technology, off-road and on-road capabilities.
Along with the actions at the
event were the Mercedes-Benz SLS AMG, C 63 AMG, G55 and R Class, grabbing quick
attention of the visitors immediately after the intro lounge.
StarDrive Experience is a new
feel to automotive enthusiasts and also a strategy from MB to engage potential
customers with initiatives as this and the recently launched Trendz concept store in Bangalore.
