Stunning new Honda City launched

Honda, a leading manufacturer of premium cars in India, launched the new Honda City with striking new looks and value added features.

The New Honda City possesses Honda’s superior design and enhanced premium styling. On the exterior, the new chrome front grille, restyled front and rear bumper and all new taillights accentuate the looks of the car. The newly designed and attractive 10 spoke Alloy Wheels (in select grades) add to its sporty look.

The interiors of the New City incorporate an elegant and attractive design. The plush Beige interiors with high quality seat fabric and improved modern Centre Control Panel with stylish Chrome fittings gives the car an upmarket feel. The New City sports a soft lit Blue Meter Graphic which lends even more premiumness to the car.

The New Honda City now comes with enhanced ground clearance of 165 mm, 5mm more than its predecessor giving it an extra bit of comfort on bumpy roads. The length of the new City is 4440 mm (20 mm longer than its predecessor).

The complete range of the City has been expanded to give more options to the customers and will now be available in 5 variants – Corporate, E, S, V MT/AT and V (Sunroof) MT/AT.

The newly introduced V(Sunroof) grade of the New City now comes with a sunroof which has been introduced in this segment for the first time and adds to the premiumness of the car even more.

The introduction of new features like Cruise Control System and Turn indicators on ORVM in New City 1.5V and V(Sunroof) complement the look of the car and make it plush with a luxurious feel.

The City 1.5E will now be offered with Beige interiors and addition of Integrated Advanced Audio System while City 1.5S will have added value in form of Alloy Wheels.

The Corporate grade of the City comes with all new Black interiors and will appeal to customers who are looking for affordability in a premium sedan.

The company has also added new colors in the line-up of the new City apart from existing offering. It will now be offered in Carnelian Red Pearl and Sparkling Brown Metallic which have been first time introduced in the Honda line-up. The existing colour range includes - Taffeta White, Alabaster Silver Metallic, Bold Beige Metallic and Urban Titanium Metallic.

Speaking on the occasion Mr. Seki Inaba, Director Marketing, Honda Siel Cars India Ltd. said, “Honda City is one of the most successful car brands in the country and certainly the most desirable sedan in its category. Honda City has 11th time achieved No.1 Rank in JD Power Initial Quality Survey in the mid size segment which is a record in itself. It is our constant endeavor to study customers' emerging demand and introduce features that enhances the overall ownership experience. I am confident that the new range will appeal to our customers even more and will be the most admired offering in its category.”

The Honda City comes equipped with a 1.5L, 4 cylinder new generation i-VTEC engine that delivers a good balance of 118PS power along with excellent fuel economy of 16.8 km/l (Test results as per Rule 115 of CMVR). In line with the Honda’s policy of reducing impact on the environment the engine is E10 compliant and has Euro IV emission levels.

The Safety of passengers and pedestrians is a first priority for Honda. Honda City is fully loaded with various active and passive safety features as standard including ABS (Anti-Lock Braking System) with Brake Assist (BA), Dual SRS airbags, pre-tensioner seat belts and G-CON (G-Force Control Technology) body with a high integrity survival zone. The front body structure of the Honda City ensures advanced pedestrian safety features.

The 3rd Generation Honda City has been the winner of numerous Auto Awards including the most prestigious ‘Indian Car of the Year 2009’ (ICOTY) Award. Its instant success is testified by the fact that it has sold nearly 1.36 lakh units since its launch in September 2008 and cumulatively 3.76 lakhs units since its first launch in India in 1998.

Bookings for the New City will start immediately at all Honda dealers nationwide however deliveries will begin from January 2012.

Prices ex showroom Delhi:

1.5 Corporate (MT) : Rs. 6.99 Lacs

1.5 E (MT) : Rs. 7.70 Lacs

1.5 S (MT) : Rs. 8.20 Lacs

1.5 V (MT): Rs. 8.70 Lacs

1.5 V (AT) : Rs. 9.42 Lacs

1.5 V (MT) Sunroof: Rs. 9.50 lacs

1.5 V (AT) Sunroof : Rs. 10.22 Lacs

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Honda launches its small car Brio in India

New Delhi, September 27, 2011: Honda Siel Cars India Ltd., leading manufacturer of premium cars in India, today launched its much-awaited small car, the Honda Brio (pronounced as Br-ee-o and means “energetic” and “cheerful” in Italian), in the Indian market. The car, offered as the perfect package for a new era, embodies the best of Honda’s technologies to deliver fun and agile driving, fuel-efficiency, spaciousness & safety.

The Brio was developed following Honda’s extensive market surveys in India on people’s driving needs and lifestyles.

The Brio’s outstanding performance is achieved by a four cylinder 1.2-litre i-VTEC enginethat delivers maximum output of 88 PS @ 6000 rpm and Torque of 109 Nm (11.2 kg-m) @ 4600 rpm, while giving an excellent fuel economy of 18.4 km/l, as per test data. Brio is available in 5-speed manual transmission with optimized gear ratios, which offers excellent low rpm acceleration and smooth high rpm performance delivering excellent fuel economy and nimble performance that makes it so enjoyable and fun to drive.

The Brio’s efficient energetic exterior concept features a ‘Double Triangle’ Form’, conveying vibrant energy from nose to tail, and a sleek look that emphasizes its width and advanced styling. The “Dynamic triangle”, focused on the nose, sweeps forward, while the “Sporty triangle”, focused on the rear fender, jumps rearward. Overlapping yet shifted fore and aft, these two sections establish an energetic and lively side view that conveys forward motion, thereby simply and effectively realizing the Brio’s exterior design concept.

Honda Brio comes with an efficient impressive interior design concept, which leverages its innovative packaging to offer occupants an open and spacious interior. The Brio’s design takes Honda’s “man maximum, machine minimum” concept to a new level which is the basic approach to Honda car design calling for maximizing the space available for people and minimizing the space required for mechanical components.

The packaging of the Brio works with its compact body size to create excellent visibility and utility, as well as a spacious feel that leaves everyone pleasantly surprised. At 3610 mm long, 1680 mm wide and 1500 mm tall with a wheelbase at 2345 mm, Brio adopts the wide form to create openness and comfort within a compact body size. The small turning radius of only 4.5m helps make the Brio extremely easy to drive in congested city traffic environment.

The Brio provides comfortable mobility in a wide variety of driving situations, from careful maneuvering on narrow streets and in traffic jams to relaxed cruising on highways. The car features a McPherson strut suspension in the front and H-shaped torsion beam rear suspension for stable road handling, excellent road holding ability and comfortable ride. TheElectric Power Steering delivers easy steering at low speeds and stable steering at higher speeds for a natural, stress-free steering feel.

Incorporating Honda’s G-CON (G-Force Control Technology, the Brio’s high-performance body makes extensive use of high tensile steel in key areas of the frame. Dampers, Trailing arms and Rear hatch area have enhanced rigidity to contribute to steady chassis performance, nimble driving as well as outstanding fuel economy. The Brio’s Advanced Compatibility Engineering™ (ACE™) body enhances self-protection while mitigating damage to other vehicles in the event of a collision.

The Brio features Honda’s active and passive safety technologies including dual SRS front airbags, Anti-Lock Brake System (ABS) which prevents wheel locking, Electronic Brake Distribution (EBD) which enhances braking performance, front pretensioner seat belts that pre-emptively tighten the belt to prevent the occupant from jerking forward in a crash andimpact-mitigating headrests. The Driver-side features the latest technology i-SRS airbag system with continuously staged inflation which can accommodate a broad range of occupant positions and potential collision situations. The front body structure of the Brio is equipped with Pedestrian injury mitigation technology designed to absorb impact energy.

Speaking on the occasion Mr. Takashi Nagai, President and CEO, Honda Siel Cars India Ltd.said, “We are delighted to introduce Honda Brio in the Indian market. We have been able to launch the Brio at a competitive price due to our concerted efforts to control costs, maximize production efficiencies and minimize impact of currency fluctuations. And we have achieved this through pure localization – localization of critical components, using local suppliers, local materials, local machines and dies, by localized drawings and our Indian associates.”

Honda Brio is being manufactured at HSCI’s facility in Greater Noida, U.P. with localisation level of more than 80%. Bookings for the Honda Brio will start immediately at the company’s vast distribution network of 135 authorised dealership facilities in 83 cities across the country. HSCI has already expanded and strengthened its dealer network in preparation for the launch of the Brio. This network is likely to go up to 143 facilities in 91 cities by the end of the current financial year

The Honda Brio will be available in four variants – EMT, SMT, S(O)MT and VMT in six exciting exterior colours - Energetic Blue, Rallye Red, Urban Titanium, Alabaster Silver, Taffeta White and Crystal Black Pearl

The Honda Brio comes with a 2 years or 40,000 kms warranty as standard value for all customers.Delhi Price

E MT                  Rs. 3.95 lacs

S MT                  Rs. 4.35 lacs

S(O) MT              Rs. 4.90 lacs

V MT                  Rs. 5.10 Lacs

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