Automobili Lamborghini’s
President & CEO outlines 2013 plan for a thriving series
Navarra, Spain/Sant’Agata
Bolognese, October 17, 2012. Stephan Winkelmann, Automobili Lamborghini’s
President and CEO set out a bold vision for the ultimate one make series
Lamborghini Blancpain Super Trofeo at the final round of the European series in
Los Arcos, Navarra.
Flanked by the company’s
Research & Development Director and Head of Lamborghini Motorsport,
Maurizio Reggiani, the pair outlined how the series has significantly expanded
its grid, inaugurated a successful championship in Asia, provided a fertile
environment for guest and VIP immersion in the Lamborghini brand, and had built
a significant following through traditional and burgeoning social media. The
Lamborghini executives were joined by Alain Delamuraz, Vice President and Head
of Marketing, Blancpain, the series’ principal sponsor.
While summarizing the
successes Super Trofeo had recorded over the past twelve months, the press
conference in the Atalaya Centre at the Navarra race circuit provided the stage
to unveil the series’ 2013 race car, the new Gallardo LP 570-4 Super Trofeo.
The 2013 Gallardo
As outlined by Maurizio
Reggiani, the 2013 Gallardo is based on the proven chassis and mechanical
platform of its predecessor, but takes a significant step forward following
extensive aerodynamic re-profiling of the surface geometries and the addition
of adjustable aerodynamic devices, including an all-new ten-position rear wing.
The net benefit of this
significant aerodynamic upgrade is 120% improvement in aerodynamic efficiency
over the Gallardo’s 2012 model. With re-modelling of brake ducts, the new
Gallardo LP 570-4 Super Trofeo achieves a 50% improvement in thermal
performance with improved front brake cooling, while better balance and dynamic
performance is achieved by increasing downforce by 128kg in low downforce set
up and 160kg in high downforce trim.
While the racing technology
advances, Mr Reggiani emphasises that the Gallardo provides an efficient and
cost-effective platform for customer racing. “We have taken a significant step forward
with the aerodynamic performance of the new Gallardo LP 570-4 Super Trofeo, but
still the car stays true to our core principles. We believe that it is
important to evolve the car, while ensuring Super Trofeo remains an attractive
series in which to compete.”
Europe in retrospect
As Automobili Lamborghini
looks to 2013 – its 50th anniversary year – Super Trofeo has grown into one of
the company’s foremost platforms for communicating its brand heritage. Having
set out in 2009, the 2012 season has seen up to 20 cars contesting races at the
best European tracks, featuring drivers from ten different nations and
providing a level playing field in which no less than eight teams have shared
the honours of claiming a pole position this season. 2,500 guests have been
entertained in driving academies, passenger laps and parades or enjoyed the
sumptuous and unique hospitality environment of the Lamborghini Village. With
129 million households across Europe following the action courtesy of Eurosport
– including the appearance of guests from Valentino Rossi to Adrian Newey and
70,000 fans following Super Trofeo through social media channels, 2012 marked
the waypoint to extend the formula to other markets.
Super Trofeo heads to Asia
Along with valued partner, Blancpain,
Lamborghini launched the Asian Super Trofeo in 2012, and four of the six races
this season have taken place. The results in only its first season have been
truly remarkable, with 480 media attending races from key markets including
Japan, China, Malaysia, Thailand, Singapore, Hong Kong and India, and more than
2,200 guests entertained in the Asian expression of the Lamborghini Village.
The huge engagement of
Lamborghini customers, press and the public alike has been remarkable,
delivering for instance over 6 million page views of a dedicated Super Trofeo
page on sina.com in the heart of the expanding Chinese market and regular
highlights on CCTV reaching 560 million households.
Alain Delamuraz, Vice
President and Head of Marketing, Blancpain said, “The union between Blancpain
and Automobili Lamborghini is one founded upon the shared values of precision,
accuracy and technical excellence. The Lamborghini Blancpain Super Trofeo is the
manifestation of these shared values, a series that grows and improves every
year. I am delighted that 2013 will take the series further than ever before in
the continuing pursuit of excellence.”
2013 Developments
All participants who have
participated in the 2012 Lamborghini Blancpain Super Trofeo European series
will be offered the opportunity to attend a two day official test prior to the
start of the 2013 Championship. The test will take place on the 19th and 20th
of March, 2013, in Vallelunga, Italy.
Stephan Winkelmann confirmed
that Automobili Lamborghini are planning to expand the Super Trofeo series into
other markets, such as the USA.
The wider motorsport picture
The Lamborghini Blancpain
Super Trofeo series in Europe and Asia form a critical staging post in
Lamborghini’s motorsport strategy which connects the Lamborghini Academy to
GT3. And while Trofeo goes from strength to strength, so too has 2012 delivered
impressive results in senior motorsport.
Drawing the review of 2012 and
the exciting plans for 2013 to a close, Stephan Winkelmann said, “Motorsport is
at the essence of what Lamborghini stands for, and the great affinity for our
marque deserves to be represented though racing to deliver the emotional
engagement that really connects the spirit that exists in every one of our
cars, whether created for the road or the track.”
He concluded, “We are
delighted that the Lamborghini Blancpain Super Trofeo has been such a success
in Europe and Asia. We would like to thank our partners at Blancpain, our many
customers who race with us and the media and the public that give us enormous
support. In return, we will strive to improve the car, the series and all of
the essential ingredients that will underline our future success.”
About Blancpain: Over 275
years of tradition in motion
Founded in 1735 by
Jehan-Jacques Blancpain, the watch brand bearing is name is the oldest in the
world. Blancpain is currently engaged in a long-term commitment to the renewal
of mechanical watchmaking and
to passing on exceptional expertise from one generation to the next through
constant investment in human resources, production facilities and
research.
From the creation of
components through to watch design, Blancpain is distinguished by its ability
to develop exceptional movements. Over the past seven years, the Manufacture in
Le
Brassus has indeed developed
no less than 22 new calibres.
Through its various models,
Blancpain preserves its heritage of precision and elegance, while also
displaying an innovative and occasionally provocative spirit. Its range
encompasses the daring L-evolution line, the legendary Fifty Fathoms diver’s
watch, as well as the classic Villeret collection and the Blancpain Women
models.
The sports enthusiasts’ watch:
Chronographe Flyback à Rattrapante Grande Date
While remaining loyal to its
fundamental values, Blancpain quite naturally associates with the world of fine
automotive mechanical engineering, since the key values of precision,
reliability and sturdiness are required and shared by both cars and watches.
The bezel, caseback, dial and
even the cap of the folding clasp are all made of carbon fibre and represent
technical accomplishments vividly reflecting Blancpain’s innovative strength.
To highlight the sporting nature of the new L-evolutionR, a digital font
displays the large date as well as the 3 and 9 o’clock numerals, while the
shape of the pushpiece at 8 o’clock resembles a fuel tank cap.
When the chronograph is in
action, the movement with its column wheel and vertical coupling-clutch ensures
excellent precision. Two major horological complications offer additionally
useful functions: the split-second chronograph enables a split-time read-off,
while the flyback function serves to instantly reset and restart the
chronograph. The black alcanatara strap is equipped with carbon fibre inserts
evoking the latest technological evolutions in racing car design.
