Exotics In India: Aston Martin India

Showing posts with label Aston Martin India. Show all posts

Friday, October 07, 2011

Aston Martin DBS Volante in Bangalore

Aston Martin DBS

I spy a hot set of wheels in Bangalore. Wondering which one? Aston Martin DBS Volante!

Ever dreamt of zipping through the countryside in your dream car. Well of course you have - everyone can dream and plus it’s FREE! (Snap) Let's get back to reality and I'll tell you about the man who defies his age while he drives around the city in an awesome Aston!

7:30PM and I was still stuck at work! Of all the calls I had to attend, one lit my face up with a smile that was brighter than a new set of rims on a sports car! Sharath blurted through the phone: Prajin an Aston Martin DBS! In no time I ran out of office with my camera, hurling myself as fast as I could towards the street. Realisation dawned upon me when I saw it: this was my dream car!

I was standing before a beautiful monster (I guess that's what Neyo was singing about), whose howl is so loud that you can hear it crystal clear all the way down the street! If you put a stethoscope on this beast's chest you will hear the heart of a lion. A 5935cc V12 that can pump 510bhp at 6500rpm and 570Nm of torque @5750rpm. This beast is of the gorgeous breed - just looking at it will put a silly "I'm-in-love" smile on your face! Also, it's a cabriolet with an electronically-controlled roof. How do you move it? Just press the button in the centre console - it's down in 14 seconds. You can do this trick while you drive - just make sure you aren't racing above 48km/h.

Believe me, once you’re inside the DBS, your blood will start rushing and all you will want is to press that magical start button called the "Emotion Control Unit". You can hit a top speed of 307km/h and also zip from 0-100 in just 4.3 seconds (go ahead and gasp - I did)! Let's talk about how it moves like Jagger. The carmaker has equipped this Aston with Pirelli P-Zero tyres which have been developed especially for the car. It also has lightweight, aluminum 20" wheels! We put it on to the weighing scale and find that it's pretty light. Diet you assume? No it’s thanks to the extensive use of carbon fiber. The interior boasts carbon fiber, Alcantara leather and stainless steel and aluminum surfaces. The thrones are stamped with the DBS signature and feature semi aniline and Alcantara leather.

If you want to live like James Bond - the DBS Volante is your ticket to it. It has Aston Martin's power, beauty and soul in every inch.

Aston Martin DBS

Saturday, September 03, 2011

Aston Martin Rapide Spotted

Aston Martin Rapide in Bangalore

Thursday morning, I found myself waiting on the road (a few kilometers from my place) for my friend who was 20 minutes way too late! I am not the kind to wait (Thanks Param) and so I paced up and down with frustration filling my head. I’m guessing the clock struck upon a holy hour because a miracle appeared before my eyes! It was an angel – yes an angel with a beautiful body that flew past me! It wasn’t Gabriel – it was the Aston Martin Rapide! Shocker of my life – the good kind of course!

Why? For starters, Aston Martin is a brand that has always lured me with its power, beauty and soul. It’s a British manufacturer of luxury sports cars and has been building the finest sports cars in the world for more than a century. Ulrich Bez, CEO of Aston Martin, says the Aston Martin Rapide is the only true four-door sports car in the world.

The Aston Martin Rapide is a four-door, high-performance sporty saloon which was launched in 2010. The production version of the Rapide was flaunted at the 2009 Frankfurt Motor Show. The Rapide is a marvel just like its siblings! It is very hard to believe that it’s not a two-door coupe from some angles.

The marvel is powered by the famous hand-built Aston Martin 6.0-litre V12 engine which can churn 470bhp at 443 lbf·ft of torque. This superhero also exhilarates from 0-100 km/h in less than 5 seconds to hit a top speed of 303 km/h. It goes without saying the car will compete with vehicles like the Porsche Panamera which showcases 500bhp. However, power isn’t the only attribute under the microscope, let’s examine other fiery facts! The Rapide is one of the most expensive and exclusive luxury sports sedans on the market, with standard features that include a Bang & Olufsen Beosound audio system, heated memory seats and Aston Martin's Adaptive Damping System.

So we’ve examined its external beauty – let’s take a look at its inner beauty (prepare to be amazed!). Park yourself into any of the comfy four full-grain leather seats and take a look around. Your eyes will widen at the tasteful Walnut dash trim along with Iridium Silver and Graphite metallic accents! You will also find a specifically tuned six-speed Touchtronic 2 automatic transmission that allows the driver to change gears automatically or manually via the steering column-mounted magnesium paddles. The four-door miracle even comes with the optional Piano Black fascia trim, red stitching on the seats and a rear seat entertainment system with a 6-Disc DVD player and wireless headphones. You can seat four of your friend (but trust me there is no room for complaints in this classy cockpit!)

Miracles are priceless, considering that this one can be purchased for 2-3 Crores to accommodate you and your family – makes it worth every penny!

Aston Martin Rapide in Bangalore

Tuesday, July 19, 2011

Aston Martin Targets Growth in China

18 July, 2011, Gaydon – Aston Martin is pressing ahead with ambitious growth plans for the brand in China after debuting the new Virage and Vantage S in the region and announcing plans for up to four new dealer sites over the next 12 months.

After first joining the market in 2008, Aston Martin has appointed dealers in Beijing, Chengdu, Hangzhou and Shanghai with more to come. The market will spearhead the company’s future growth in Asia having already taken the position as the British marque’s fastest growing Asia market with sales in 2010 up 25% on the previous year.

Aston Martin Chief Executive, Dr Ulrich Bez said: “Now is the right time for us to accelerate our growth in China. We have taken our time to gradually establish the building blocks to ensure long-term stability for the Aston Martin brand in the region and – encouraged by reaction from customers – it is right for us to grow our presence.

“Clearly, China offers the largest emerging luxury market in the world and offers substantial growth potential for us while allowing us to remain exclusive and fulfilling our strategy of becoming less dependent on classic established (western) markets.

“In conjunction with the investment in our dealership network we will develop a new dedicated organisation for China and establish a regional office in Shanghai.”

After taking a steady and progressive approach since first introducing the Aston Martin brand to the Chinese market in 2008, strong interest and enthusiasm from a rapidly emerging luxury sports car market will see the company embark on the next stage of its growth plans for the region in 2011. The company is now actively pursuing plans to open up to four more dedicated dealership sites across China to meet growing demand in the region.

Aston Martin’s Regional Director for Asia Pacific, Dr Matthew Bennett added: “In April we enjoyed a very successful Shanghai Auto Show where the new Virage, Vantage S and four-door Rapide made their Chinese debuts – as well as the flagship One-77 making its first appearance in the region. During the show we saw considerable interest in our cars and a great enthusiasm for the Aston Martin brand from the Chinese public which gives us great encouragement.

“In the strong and growing Chinese luxury market we look forward to providing an expanded, dedicated Aston Martin dealership network throughout the country to allow customers to enjoy the Aston Martin experience.”

Further new products are being brought to the Chinese market over the coming weeks with the introduction of the new Virage, Vantage S and the recently launched Rapide four-door sports car making their Chinese debuts.

Beautiful, dynamic and prestigious, the new Virage combines outright sports car performance with luxury, comfort and refinement. The front mid-mounted V12 engine’s torque delivery provides outstanding performance, coupled with the car’s inherent agility and perfect weight distribution delivering the ideal balance between outright sports car performance and trademark sporting luxury exemplified by modern Aston Martins.

The V8 Vantage S epitomises every attribute of the V8 Vantage and pushes the driver experience beyond what Aston Martin has offered before, characterised by a host of new driver-focussed features all designed to push the honed dynamics of the standard Vantage to a new benchmark level. Aston Martin’s own 4.7 litre V8 engine has been engineered to deliver peak power of 430 bhp (436 PS / 321 kW) at 7300 rpm and torque of 490 Nm (361 lb.ft) at 5000 rpm and is coupled with a new ground-up developed Sportshift™ II transmission specifically designed for the Vantage S with seven short ratio gears to deliver the most engaging and intense driver involvement.

Both the new Virage and the Vantage S are on sale in China now with first deliveries starting this summer.

Aston Martin now operates a global dealership network of 135 dealers in 42 countries. As part of the company’s ongoing expansion plans Aston Martin has recently entered into South America, India, Taiwan and Turkey whilst seeking continued growth in new markets as well as emerging markets including China and the Middle East.