Mahindra launches Genio range for global markets

Genio Global Launch(L-R): Pravin Shah- Chief Executive AFS, Dr. Pawan Goenka - President- Automotive Farm Equipment Sector; Rajan Wadhera Chief Executive-Chief Executive –Technology, Product Development- Automotive Farm Equipment Sectors, and Rajesh Jejurikar- Chief Executive Automotive Division

September 9, 2011, Mumbai: Mahindra & Mahindra Ltd., one of India’s leading automotive brands, today announced the global roll-out of the Mahindra Genio range of pick-ups. Developed to cater to the evolved needs of the small and medium entrepreneurs (SMEs) and businessmen alike, the Genio is a versatile, next generation pick up.

“This is a proud moment for all of us at Mahindra as it marks our very first global launch in India. Manufactured at our world class plant in Chakan, the Genio incorporates a high level of technological excellence, both in terms of power and styling. This next generation pick up launched to much critical acclaim in India and is now all set to be marketed worldwide,” said Dr. Pawan Goenka, President – Automotive and Farm Equipment Sectors, Mahindra & Mahindra Ltd.

“Powered by the state-of-the-art mHawk engine, the Mahindra Genio is ideal for both efficient cargo movement as well as luxurious cabin comfort for self travel. It offers a unique blend of international styling, luxurious interiors, business class comfort, safety and class leading convenience features. This world class product is in sync with our philosophy of Rise as it has been designed keeping the needs of the customer in mind. To begin with, the Genio will roll out in South Africa , Sri Lanka and shortly thereafter in Latin America & Australia where Mahindra already has a considerable presence in the pick up segment,” said Mr. Pravin Shah, Chief Executive, International Operations (Automotive & Farm Equipment Sectors), Mahindra & Mahindra Ltd.

About the Mahindra Genio next generation pick up

Incredible power

The Genio is powered by the state-of-the-art m-Hawk engine which displaces 2.2 litres and pumps out 120 BHP @ 4000 RPM. This is complemented by a torque of 290  Nm @ 1600-2800 RPM to ensure an effortless drive.

The powerful engine can be  precisely controlled by cruise control buttons on the steering wheel, while on-board computers maintain the set speed.

This menacing beast is, however, gentle on the environment. It complies with stringent Euro 3 & 4 norms and will soon meet the even tougher Euro 5 norms as well.

Luxurious style

The Genio’s sleek contours coupled with structured edges and the signature Mahindra front grille give this stylish pickup a touch of elegance while retaining the aggressive stance of a utility vehicle. Chunky alloy wheels and strong curves on the bonnet and fenders reinforce this look.

The integrated roll-over bar adds to the Genio’s sporty look, while the superbly finished tub gives it a dynamic, modern look. An elegant dashboard in rich granite finish with an array of convenient charging points, compliments the vehicle’s stylish interiors

Pick up or lounge?

The Genio’s car-like feel extends to its interiors which have been designed keeping in mind passenger comfort. Luxurious seats which have been ergonomically designed with lumbar support ensure a smooth ride, while tilt steering and height adjustable seats enables you to zero in on the perfect driving position.

In a segment first, the Genio incorporates foldable flight trays to help your enjoy your meal in comfort. The Genio DC is also the widest pickup in its category and coupled with the maximum height, ensures it is the most spacious cabin in its category.

A tech freak’s delight!

The Genio also incorporates a high level of technology including the DDAS (Digital Drive Assist System) which displays vital stats like current mileage and fuel level. This helps you optimise your driving and keeps you tension free. At the press of a button, you can read the speed and the current gear, again helping you optimise the mileage from your Genio. The DDAS also offers information like date, time, inside and outside temperature and relative humidity.

The 2 DIN audio system plays not just your MP3s from CDs, but even SD cards and USB sticks, thus ensuring you never miss out on your favourite tunes. The Genio comes with steering mounted controls for the audio system, ensuring that the driver’s hands are firmly on the steering wheel while shuffling tracks or adjusting the volume.

Work in style

The Genio comes with a stylish cargo box which extends the stylishness of the pickup all the way. It’s a case of style-meets-functionality as the SC pickup has a category leading payload of 1.25 tons. With a one touch release button for the cargo tub and low loading height, the pickup makes loading a breeze.

The double cab has one of the largest tubs in its category, which aptly complements the spacious cabin, making the Genio a luxurious pickup, inside & out.

The Genio also boasts of a 4WD  technology option  which significantly improves performance in extreme conditions and  ensures better control in gruelling situations.

Safety

The Genio comes with ABS – Anti Lock Braking system which provides maximum grip on the most slippery surfaces.It also offers an Airbag option for both the driver and co-driver to protect themfrom serious injury in the event of a collision. The Genio  is designed with crumple zones to ,minimize impact from the sides and also boasts of an immobiliser to prevent vehicle theft.