Extraordinary global interest
in Aston Martin’s new hero means the luxury British brand is rewriting its
internet record books. The new Aston Martin Vanquish is already breaking
records, just a week after making its world debut at WWW.ASTONMARTIN.COM.
Last week June 20, 21 and 22 saw
the three highest traffic days ever recorded on Aston Martin’s global website,
as eager car fans around the world flocked to find out more about the stunning
new V12-engined super grand tourer.
THE VANQUISH LAUNCH FILM
is currently standing at almost 200,000 views since Wednesday 20 June making
it, comfortably, the fastest-growing video the Gaydon-based luxury sports car
maker has ever produced. On Thursday last week the film ‘charted’ among the top
50 YouTube videos worldwide.
Currently, the Vanquish launch
film sits second behind a One-77 video as the most widely viewed of the 150
video shorts Aston Martin currently offers on its YouTube channel
HTTP://WWW.YOUTUBE.COM/ASTONMARTIN however all the signs are that the Vanquish
will quickly overtake even its £1.2m hypercar sibling in the Aston Martin range
when it comes to views online.
The social networking
phenomenon Facebook has also played its part in the remarkable story of new
Vanquish. Aston Martin has released one image of the new car per day and the
Vanquish picture posted on Friday is the most popular the brand has ever
published, with more than 24,000 ‘likes’ thus far.
Wednesday, the day of the new
sports car’s official global debut, also saw Aston Martin add another 4,000 new
‘likes’ for its Facebook page, another new record since Facebook restructured
its page promotion. The brand is now
proud to boast more than 1.7m Facebook fans worldwide.
Finally, Twitter has also been
playing its part in spreading the Vanquish message through cyberspace. The
hashtag ‘#Vanquish’ as well as the phrase 'Aston Martin Vanquish' were top
trending in the UK on Wednesday, while #Vanquish also briefly trended in the
significantly more populous Twittersphere of the United States late on
Wednesday afternoon.
This helped double the sports
car maker’s follower rate through Wednesday, Thursday and Friday – with Aston
Martin now being followed by almost 33,000 eager ‘Tweeters’.
Pete Norwood is Digital
Marketing Communications Manager at Aston Martin. He said: “The unprecedented
interest we’re already seeing in the spectacular new Vanquish from around the
world is, I think, a very clear indicator of how exciting our new sports car
is.
“I’m very happy that we’ve
been able to generate such compelling content, and look forward to welcoming
many more Aston Martin owners, and would-be owners, to our website, Facebook
page and Twitter feed over the days, week and months ahead.”
Excellent review and I find out this cars as supercool.Aston Martin is known for manufacturing some high class sports car that which oozes out power, performance and style from every part.Now its going to launch a new breath taking car in Indian market which is Aston Martin Vanquish.
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